Design concept / 01 · Casual Italian · Bondi Beach, NSW

Pasta, plated by the sea.

Trattoria warmth meets coastal calm. A menu site that feels printed, not built.

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The brief

A Bondi pasta bar that wants to feel like a neighbourhood trattoria, not a generic Italian restaurant chain. The site needs to surface the menu without making people scroll forever, take bookings, and look beautiful on the phone of someone walking past at 7pm.

/ Typography

The typefaces.

A two-typeface system. One for personality, one for utility. Both pulled from Google Fonts, both load in under 100ms on a 4G connection.

Instrument Serif Italic
Spaghetti

A wide-cut italic serif carries the warmth of hand-lettered menus and signage. Used at large display sizes for hero and dish names.

Geist Regular / 400
Cacio e pepe / 26

A clean, modern sans for menu items, descriptions, and prices. Tight numbers, no contest with the display serif.

/ Palette

Five colours.

A palette tight enough to be unmistakable, broad enough to handle every layout the site will need. Tested at WCAG AA contrast against the body copy.

Cream
#F4ECDD
Paper
Olive
#7B5C2E
Accent
Wheat
#C9B98D
Section
Tomato
#B23A1F
Highlight
Walnut
#3A2E1F
Ink
/ Walkthrough

The layout.

Four key moments on the homepage. Each does one job, set in the order most visitors will need them.

01
Editorial hero

Hand-set italic display type frames the personality. No stock pasta photo. Just type, paper texture, restraint.

02
Menu front and centre

Two columns of dishes with prices, set in clean sans alongside the display italics. Customers can scan in seconds.

03
Booking embedded

Cal.com module integrated below the menu. No pop-ups, no separate page, just one tap to lock a table.

04
Visit + hours

Map, address, opening hours laid out for someone walking past at 7pm trying to decide right now.

Bondi Pasta Bar MENU   ·   BOOK   ·   VISIT
Pasta,
plated by
the sea.
Hand-rolled, sauce-tossed, served beside the surf. Bookings recommended.
Book a table →
Cacio e pepe26
Spaghetti vongole32
Carbonara28
Pappardelle ragù34
Tortellini brodo30
Gnocchi gorgonzola29
/ Final composition

The full homepage.

Bondi Pasta Bar MENU   ·   BOOK   ·   VISIT
Pasta,
plated by
the sea.
Hand-rolled, sauce-tossed, served beside the surf. Bookings recommended.
Book a table →
Cacio e pepe26
Spaghetti vongole32
Carbonara28
Pappardelle ragù34
Tortellini brodo30
Gnocchi gorgonzola29
/ Process notes

What I would do for a real client.

This case study is a design concept. If we built it for an actual casual italian business, here is how the work would extend.

What I would add

A photographer shoot before launch. Real plates of food shot in natural window light, four to six hero images. Stock food photos would undo all of this.

What I would remove

The tendency to put a big slideshow at the top. Restaurants often want eight rotating photos of the dining room. One strong image, or none, is more memorable.

Technical notes

Cal.com integration over Square or Resy because of clean embed code, no fees, and zero customer-side branding bleed.

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